White-Label AI SaaS: The New Revenue Stream for Digital Agencies

Agencies are shifting from hours to product revenue. White-label AI SaaS lets you deliver value faster, keep margins healthy, and stay indispensable.

Why it works

• Recurring revenue instead of one-off projects.
• Launch faster using a proven AI core.
• Your branding, billing, and client relationship remain intact.

What to productize first

• AI chat for FAQs, bookings, lead capture.
• Automated reporting: pull KPIs, summarize, email weekly.
• Lead enrichment: clean and enrich inbound leads before handoff.

Packaging tips

• Per-seat/account for predictability; usage tiers for scale.
• Standard onboarding checklist: data, prompts, integrations, guardrails.
• Automate weekly value reports; run quarterly roadmap reviews for renewals.