WhatsApp Automation Singapore: Pricing, ROI, and Compliance

WhatsApp automation can pay back in weeks—if you price it right, measure ROI, and add compliance guardrails. This guide is tuned for Singapore SMEs.

Pricing models

• Build + light hosting: SGD 3,500–6,500 one-time for SMEs.
• Managed: SGD 300–800/month for monitoring, tweaks, and provider costs.
• Per-seat/per-chat: avoid when possible; prefer predictable monthly.

ROI targets to track

• Response time: 70% faster vs. baseline.
• Recovered bookings/leads: +15–25% from instant follow-up.
• Time saved: 10–15 hours/week per team handling FAQs/booking admin.
• No-show reduction: 20–40% via reminders.

Compliance & PII handling

• Minimise storage; redact PII where possible.
• Use trusted WhatsApp API providers; avoid sharing tokens widely.
• Log prompts/responses with masking; set retention windows.
• Human escalation with context for edge cases.

Playbook: launch in 14 days

1. Pick 1–2 workflows (bookings, FAQs, order status).
2. Write scripts and escalation rules; define success metrics.
3. Wire to CRM/POS; add reminders and confirmations.
4. Test with evals and redaction; launch and monitor latency/costs.